Thursday, January 16, 2014

Doritos Names 5 Finalists in Annual Super Bowl Commercial Contest

The Frito-Lay brand has posted the five semifinalists in its long-running "Crash the Super Bowl" contest, which lets amateur filmmakers get a chance to have their ad run in the big game. Doritos plans to air two of the five below — one picked by fans and one that its marketing team chooses.


The two winners will get a chance to work on The Avengers: Age of Ultron. The creators of the ad that gets the most votes will receive a $1 million grand prize. The runner-up gets $50,000 while the other three finalists each get $25,000. Fans have until Jan. 29 to vote here.
At this point, ads in this contest are pretty formulaic — many include animals and kids, for instance. The final ad on the list, though, should get points for creativity and zaniness.







My Favorite has to be the Finger Cleaner.

Have something to add to this story? Share it in the comments.